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What does this job-site choreography have to do with the themes of “Work From Home,” which compels a paramour to return home from a late-night shift? Why, when in the universe of the song the women are waiting for their partners to return from work, are these women working in a parking lot on a bulldozer? Normani bends down to check the sturdiness of its shovel while on the other side, Lauren begins drilling the shovel! Ally hammers away at that front wheel while Dinah uses the tape measure to … measure … the radius of its counterpart. Finally, we come around the final side where Lauren swings around a working power drill without a care in the world.Īs Camila suddenly begins her first verse (“I ain’t worried bout nothin / I ain’t worried bout nada”) the women begin their construction … on the truck itself. As she slowly slides down the side of the truck, she evokes the image of a similarly themed and equally iconic video staged on a bulldozer. Normani is perched precariously atop the inside of the vehicle. As the music starts, Camila takes off her hard hat (ill-advised on a construction site), and Ally motions for the camera to follow her around the side of the truck, where more members of Fifth Harmony wait.
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Camila poses sexily on a bulldozer - the central prop, inexplicably, of the performance - while Ally stands on the right, wielding a sledgehammer and looking directly at the camera. We open on the backlot of the Kimmel lot. The act is nonsensical at worst and an examination of late-stage capitalism also at worst, and it cemented their legacy in my mind. But in September 2016 I was given a gift by Jimmy Kimmel - a simply flawless and memorable performance of the seminal bop “Work From Home,” by the ORIGINAL Fifth Harmony, may it rest in peace. Long gone are the days of Britney’s 2001 VMA’s performance and Britney’s 2003 VMA’s performance and Britney’s 2007 VMA’s performance. In the era of YouTube, TikTok, the 25-second news cycle, and brand activations that seep into every leisure activity ( Colonel Sanders getting a prime-time set at Ultra, anyone?), it’s hard to make a lasting impact with a late-night-show performance.